Tuesday, June 25, 2013

Once Upon an Orientation

Why did you join a fraternity? What does your sorority do anyway? Do you feel like you paid for your friends?

New student orientation: a time of excitement for campuses across the country AND an opportunity to share the benefits of fraternity and sorority membership. You remember the feelings during orientation—a million things to do, tons of questions, and a mix of excitement and anxiety over every little thing. So how do you help the fraternity and sorority experience rise to the top?


We’re not talking about the campfire stories or library hour gatherings. We want you to tell YOUR story. Knowing how to share your story in a succinct and compelling way instead of throwing around faceless facts will help connect sisterhood and brotherhood to potential members who could see themselves in your shoes.

One of our biggest failures in explaining fraternity and sorority life to others is this belief that brotherhood and sisterhood are impossible to explain. As leaders who have invested a lot of time and energy into our organizations, it can be difficult to break it down to the basics. Stories—your personal lived experiences—are what can connect others.

Jim Blasingame, host of the Small Business Advocate, offers the Three C’s of Storytelling: Connect, Convey, and Create. We've broken it down for you here in our new resource that you can use with your chapter, council, recruitment counselors, or even yourself!

People are moved by emotions, and throwing a bunch of facts out there is hardly effective when you could relay an experience so compelling the listener HAS to learn more. Your goal is to move a person to action, not to be a walking Google search result.

You may have 60 seconds with a potential member during an orientation session or a new student block party. Are you going to spend it spouting out statistics about GPA and intramural championships, or are you going to spend those precious seconds to tell a story worth repeating?

That's what we thought. Now go out there and share YOUR story.

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